The Brief

Early Birds Product
Positioning on ProductA high-quality, hard-hitting, neo-noir movie that comes from a Swiss production house – including the script development –willing to expose the movie as a global hit. Michael Reiner - a high-profile advertising director, well known for underliningaction/guns/sensuality/emotions in his work.
Visual Tone: follow the rich vivid colorsGritty, Action, Contrast, Violent, Dark, Senzual, Dynamic, RunawayThemes:Drugs/thriller/friendship/motherhoodUnlikely duo that in the end becomes bfsFriendship of the female, protagonistsCore group: 14- 29 Drugs/music lovers/partygoersEscape/chase/shootingObjects & Locations:Guns / Drugs/ Blood, Women in action, Old town Zurich – Langstrasse –streets @ night / shady environment anger lurking Corrupt cop.